With the recent news of Google’s Over Optimization Penalty reverberating throughout the industry, many SEO companies and webmasters alike have been up in arms over the unfair destruction and resulting losses of income on their white hat websites.
We may be first to call this The 2012 Google “W.H.O.O.P.S.!”
…yes, the “White Hat Over-Optimization Penalty Shock!”
Controversy has arrived on the heels of Matt Cutt’s discussions regarding SEO industry practices, black hat websites, and shady ranking practices. Unfortunately there will always be good websites that get caught up in the algorithm changes, but ultimately Google has the authority … and what’s best for Google is not always best for everybody.
Webmasters would do well to check their rankings accordingly to ensure they haven’t been hit by the latest ‘improvement’. Thousands of sites, some reportedly making well over $4,000 a day, are now dealing with the resulting shock wave and its aftermath. It begs the question to many if SEO is even worth it, and the answer becomes even more resounding of a ‘YES!!!’ How so?
While the complaints over this latest change have turned the SEO market into one giant, pissed off line at the DMV, it’s also an opportunity to be seized since the market for SEO will naturally shrink in order to expand.
With that said, here at Neugardens we’ve been cruising right along, and in fact, many of our clients have noticed improvements after this recent change, some have seen VAST improvements (ie., going from #77 to #12 overnight), and it’s mainly because Google wants (and always wanted) high quality and high PR back-links on your website through legitimate marketing and social channels. While authority links are certainly harder to come by, this is precisely what makes them so valuable and why sites with smaller numbers of links pointing to them can easily outrank their competitors.
It goes something like this:
1st tier: High PR + High Authority = High Quality
2nd tiers and beyond: Variable Quality + Quantity
This formula has proven itself for us, and has always been the case before the previous Panda changes took effect. This current change is basically dealing with the subject of a backlink over optimization penalty … simply more fuel for the fire as to why we stress that ‘organic’ is the only way to go:)
You can read more about the latest right here: