06 Aug 2011

Virtual Gardening. An Illustration.

Virtual Gardens

It’s  a messy looking picture, for sure. It’s also an example of a search engine optimization (SEO) strategy. What you see is the satellite network of web properties, and it’s designed to produce one way link ‘juice’, aka back-links, to your main site.

Many SEO companies in the past have used auto-blog farms which interlink (a BIG no), or have used keyword phrases too repetitively in their websites (keyword stuffing), among other obsolete practices.

For really competitive niches, it will often take more than ‘getting the most links’ to reach that glorious #1 spot. The entire link structure needs to retain a high degree of randomization in order to work properly. The primary aim is to build as natural as possible … and as quickly as permissible.

The ultimate benefits of a fully grown satellite network is the attainment of multiple first page rankings. In competitive niches, our virtual gardening analogy applies. The ‘cultivator’ will need to maintain a very steady diet of ‘nutrients’.

Timing the Process

Page one results can be achieved in as little as 1 week to 6-8 months, depending upon a host of factors … keyword phrase search counts, competition levels, previous link building, domain age, back links, back link page rank, and the quality of links. Strategic process development should always be custom-tailored, and should always include in-depth competition analysis up front to determine the best way to achieve results.

If the keyword or phrase you’re looking to rank for has “industry giants” on the first page (ie., mainstream media outlets, government, university sites, Wikipedia, etc.) not all is lost. Sometimes the best strategy is to go more targeted with your phrases at first. In the meanwhile, you simply enact the ‘turtle wins the race’ analogy with the higher comp terms.

Consider the satellite network a ‘wild card’ factor for the high comp scenarios. A satellite network supports the growth of your primary site, but also supports the 2nd tier properties, which may be social media properties, blogs, EMD domains, etc.…so multiple tiers are being simultaneously ranked.

By owning, let’s say, up to half the web properties on the first results page, do you think significant gains can be realized?

Not to mention the many long tail keywords, or ‘low hanging fruit’ ripe for harvesting.

Although Google likes to play God, the search engine environment is not really all that dissimilar to our own. Just as our environment allows plants to flourish, it will allow the storms and droughts to appear. An experienced cultivator knows how to prepare and act accordingly, even before the seeds are planted.